I help marketplaces and AI startups ship product that matters—fractionally.
10+ years shipping marketplace, pricing, and growth products at companies serving hundreds of millions of users. Now available as your fractional product leader.
What I do
Selected work
View all →How I work
Discovery call
30 minutes, free. We talk about your product, your challenges, and whether I can help.
Scoped engagement
Clear deliverables, fixed timeline, transparent pricing. No ambiguity.
Embedded execution
Weekly cadence, async-first communication. I operate as part of your team, not outside it.
About
I'm Yuri—a product leader from São Paulo, Brazil. Wharton MBA, dual-degree engineer (USP + UTC France), fluent in four languages. I've spent the last decade at MercadoLibre, Uber, Apple, McKinsey, and Cartier—building marketplace, pricing, and growth products at companies serving hundreds of millions of users.
I build with AI daily—not as a novelty, but as my primary execution layer. Founder of three tech companies. Person of the Year 2022 by the Brazilian American Chamber of Commerce.
More about me →Looking for senior product leadership without a full-time hire?
Let's talk about your product challenges and whether I can help.